Moving Up in a Downturn: Proactive Service Delivery Trends for the CPG Industry How do consumer packaged goods (CPG) companies stretch their own dollars while maintaining or improving their current level of performance? This is the challenge, and it is why more and more CPG organizations are fundamentally rethinking how they deliver and manage their core support services. The result is a greater use of sales, general and administrative (SG&A) alternative service delivery models like shared services, information technology outsourcing, and business process outsourcing. Click here to view this document. Adobe Reader is required to view this document.